Our VP of Sales, Chris Smith, wrote a piece for Specialty Fabrics Review, the Advanced Textiles Association’s publication, on how graphics and fabric choices work together on awnings.
The short version: how a graphic is applied, whether it is painted, heat-transferred vinyl, or pressure-sensitive film, has to suit the fabric underneath it. Woven acrylics and vinyl-coated fabrics each behave differently, and getting the pairing right is what keeps branding looking sharp after years of sun, rain, and wind.
If you sell or spec branded awnings, it is worth a read.